Case Study: Tallacht Shopping Centre
Interior full colour LED video display in Tallacht Shopping Centre in Dublin, Ireland.
One of the main purposes of this installation was to make the Tallacht Shopping Centre a more modern and sought after place to shop after the Centre missed the list of top 10 Irish Shopping Centres.
They wanted to improve their image and customer perceptions, which prompted a full refurbishment of the centre. Results of Market research showed that the number of male visitors to the centre had declined, so in an attempt to turn this around all sporting activities such as football and rugby are shown live on the new video screen display.
At present a feed from Sky TV is used for media content, with additional centre and shop specific advertising features to be added soon.
The display specifications are:
- Resolution: 192 x 144
- Shared Resolution: 384 x 288
- Shared Pixel Pitch: 10mm
- Physical Dimensions: 4 x 3 m
